A short time ago i was approached about reviewing a caffeinated water product called Avitae, pronounced  ah-vee-tay. I jumped at the chance because their hook is that there are no extra flavors or chemicals in the beverage, just water and caffeine. I was intrigued, and frankly after trying and panning more than a few syrupy sweet energy drinks I was looking for a refreshing change.

The Claims:

I like simple  and easily provable claims to judge products on. Most companies that make simple statements don’t have anything to hide, which is what I like. Cut the buzzwords give me the facts.

• Claim #1: Water, Caffeine Nothing else
• Claim #2: Tastes like nothing
• Claim #3: Gives you a boost

Like I said Simple enough for anyone to give it a run down. Read the rest of this entry »