
Today Tuesday 2/26/2008 Starbucks will be closing their stores from 5:30 PM - 8:30 pm. During that time Dunkin Donuts will be offering small coffee, latte and iced coffee for a measly .99 cents. So that no coffee lover goes without. They even have a new commercial aimed directly at starbucks.
Starbucks, Dunkin Donuts, McDonalds, three corporate heavyweights have been engaging in a marketing slug fest for the past year. At times it seems like everyone is against Starbucks, and you’d be right. In business you don’t aim to beat number 2, you aim to topple number 1. And there is no bigger One in coffee than Starbucks. (more…)
Tags: brand identity, business, Coffee, coffee wars, dunkin donuts, McDonalds, Starbucks




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