I Love Legos, Nortbert Loves Legos, Jimmy Loves Legos, Bob loves Legos, Jeff loves Legos. I thinks its fairly safe to say a fair amount of people who read this blog and listen in to the podcast have a “Thing” for legos. Is it their utilitarian nature? Is it the nostalgia? Or perhaps their magically delicious taste? Taste? Well it seems that the fine folks at Lego have found yet another way to capitalize on their brand, aside from video games, and theme parks. They have licensed the Lego brand to be associated with Kellogs in the fruit snack industry. I recently received a box of Lego Fruit Snacks from my parents for Easter. And this is the rundown. Packaging There is nothing special here, its a box, and little pouches. The fine folks missed a golden opportunity to make the design stand out by adding a Lego style to the box. Imagine if the back of the box looked like the ubiquitous green base-plate? And the information could have been in blocks. It would have been magical, it would have been epic. But its just a box. Form Do these pieces of gummy fruit look like Legos? Well in […]