Sometimes the simplest phrases are the hardest to design for. I’ve had this concept floating around in my mind for a couple of years, the angular skull with the glowing eyes. but to truly embrace the concept of my feelings towards decaf coffee i needed the juxtaposition of the light and airy text with the rough hewn skull. I think I finally came up with a a design I can dig. Here is the first attempt at the new Death Before Decaf design.