Who hasn’t walked into a novelty gift shop and seen these tiny little pin arts pieces laying around? You put any object in there flip it over and Voila! Instant art. I love haing one of them around the house, keeps my 4 year old entranced for hours, and hey I still get a kick out of it too.

Enter Fashion house Lulu Guinness at their store under St John’s Gate in London. What a fun way to get people interested in your store and stop by to make fools of themselves. The campaign is called “Be a PinUp!” I like the wordplay and the actual thing would be awesome to have. Also remind me a bit of the Video for Nine In Nails, except the video below is all computer generated.